What is a citation?
Simply put, a citation wherever your business is mentioned on the web. A citation could be a blog post, forums, social media, press releases, Q&A websites, video descriptions, image alt tags, or directories that mention your business.
Why are citations important?
Citations are a key component of the ranking algorithms in Google and Bing, the two largest search engines. With all other factors being equal, the roofing business with the greater number of citations will probably rank higher than a competitor roofer with few citations.
Citations and link building can dramatically improve your local search engine rankings.
Easy Steps to Building Online Citations to Increase Site Traffic and Boost Google Rankings
Step 1: Gather Your Business Information
It’s important to stay very organized when building your citations in local directories, and just as important is to have a plan on which lists to target. Start by gathering your information to spread your message consistently across the web. It might be useful to organize your data in an Excel or Google Sheets. It is important to make sure that your name, address, and phone number are exact across all of the citations you build. If there are differences in your business name, address, and phone number, then the search engines may confuse variations in the data as a different business.
Step 2: Create a Separate E-mail
Create a separate email account different from your everyday business account. Create a new mail because to you will have to create accounts for each listing site, and these sites will likely start sending you daily emails and advertisements. You do not want all these solicitation emails to clog up your regular business email account.
The email account you create for citation building will need to be checked regularly because many of these citations sites will send you verification emails that will need checking before a listing will go live.
Step 3: Start by Listing Your Roofing Company on These 10 Free Directories
- Google My Business
- Better Business Bureau
- Angie’s List
- Bing Local
Step 4: Monitor Your Directory Listing