No roofer company marketing plan is complete without addressing the importance of online communication. In fact, your Internet Communications plan should be your focal point. It’s a fact, that most people start off the buying process by searching the internet for products, services, and companies. If you don’t have a presence online, it is likely people will never find you. If they do find you offline, you hurt your credibility by not having an internet presence. View this video about the new rules of writing a marketing plan:
Key to Planning Your Online Communications
1. What is the purpose of your website? Is it to generate leads or for branding? If you a roofer, it should be to generate leads.
2. What keywords will you use on your website to increase visibility in the search engine results?
3. How will your business use social media and online networking to develop and deepen customer relationships? What are your social networking goals?
4. How do you plan on driving traffic to your website? Pay-per-click marketing, SEO, Referrals. What is the plan to turn site visitors into hot leads?
In Summary, an online presence is now a minimum standard for business communication. Your customers view your online presence as an indication of your ability to stay current in a constantly changing market. It is crucial that you address the four questions above in your business’s marketing plan.