The definition of marketing is the process through which you get and keep customers. However, how you market in today’s always-online world requires you to change long-standing tactics and approaches drastically. As you start to write your marketing plan and promote your business consider the following:
Your business needs an online presence
If you don’t have a web presence, you need to ramp it up quickly. Your website needs to be mobile friendly, look good on all screens, and load quickly. Your website needs to look amazing on everything from big screen TVs to small portable devices. Your buttons need to be easy to press, and the site needs to be easy to navigate. If you don’t have a mobile-friendly website you need to work on one now.
Your customers don’t differentiate between whether they’re dealing with your roofing business online or face-to-face
Customers have come to expect an identical brand image and customer experience whether they are visiting your website, speaking on the phone, or talking to you in-person. Your site needs to provide a seamless transition from the online world to the physical world. Do this with an easy click to call buttons and click to navigations.
Your online reputation can make or break your business
The customer now forms option about your business from what they read online. Often customers believe written reviews more so than your business produced marketing message. You have to have a reputation management plan that keeps your business shinning in the most favorable light.
You have only seconds to grab interest and pull them to your business
In the past, marketers use to push messages at target audiences, using ads and other one-way communications, like TV and Radio, to interrupt the consumer. In today’s market environment, the pull rules apply. You need to convey immediately something of interested that will compel people to fill out a web form, call, or visit your business, all while promoting consumers to share your information.
Do you know any other ways marketing has changed? Do you think that it is easier or harder to market your business now than in the past? I would love to hear your thoughts. Please leave a comment below.