I want to offer you some low-cost but proven marketing ideas that have worked for thousands of business. Use these ideas to attract new customers, promote the benefits that you provide, and lower your promotional costs. Use them and adapt them to your roofing business as it suits your needs.
Here a 5 Proven Low-Cost Promotion Strategies:
Invest in high quality, colorful business cards
Your business card is a mini billboard for your business that has your personal contact information. Your business card may be the first contact that a potential customer has with your business, so your card needs to make a lasting impression. Have business cards printed out for all of your sales and managment team and encourage them to pass them out to everyone they meet. You never know where your next customer may come from.
Business cards help build relationships between your employees and potential customers and will spread the name of your roofing company throughout the community.
It is essential to be creative and impressionable with the design, but they need to remain readable. Don’t forget to include your phone number and website address.
1,000 business cards will usually cost between $25 – 50 depending on quality and style. I recommend that you go with a local printing company that can help you with the design. I found a great article about the seven necessities of business card designs, read it and follow it to the letter.
Develop a clean, crisp, distinctive logo for your business
A good logo will enhance your business image, increase your name recognition, and give your business an identity. Use vivid colors and graphics to make the logo distinctively yours.
Use your new logo on your business cards, letterheads, invoices, website, social media profiles, signs, and printed materials. If you don’t have any design experience, you can find some great freelancers designers on Fiverr, or you can use a service like 99 Designs.
Become active in your community. One of the best sources of ideas and to meet new contacts is to network with others at trade shows, chamber of commerce meetings, business networking groups, MeetUp groups, BMI, Lions, and community functions. Networking the old fashion way will help keep you up-to-date on community events and developments. Also, these networking events usually revolve around business education, so you are likely to learn something new as well.
When you develop new contacts, you will, at the very least, broaden your base of resources for future information. Go to networking events to meet interesting people, don’t just go for self-promotion. Networking will boost your sales because people like to do business with people they know. Here are ten tips for getting the most out of networking events.
Develop a customers mailing list
Start collecting the names, addresses, and phone numbers of everyone you do work for and everyone you have given a bid (win or lose). Use a computer for this to eliminate most of the hassle. I recommend starting off with excel or using free software like Podio.
By having an accurate mailing list, you’ll open doors to all sorts of marketing opportunities. like direct mail. Direct mail ideas: start a monthly newsletter, mail holiday cards, and birthday cards, send a letter asking for happy customers to leave reviews, send messages asking for referrals. Direct mail is a great way to stay top of mind with your contacts. It is always cheaper to market an existing connection than it is to generate a new lead.
Always say “thank you” either verbally or in writing
Demonstrating your appreciation to current customers will help you make them future customers. In a world that has become extremely impersonal, a handwritten thank-you card makes a lasting impression. Here is a great resource, if you need ideas on what words to say in a thank you note.
That’s it for now.
Hopefully, this has given you some idea of low-cost ways to promote your business. If you are are looking to grow your business you need to continue to find low-cost ways to market your business.
During this free 1/2 hour call we will discuss ways to implement growth strategies into your business that will help you generate more roofing leads and more referrals.
What are some other low-cost strategies you used in your business? Leave a comment below!
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Thank you for reading.