As a roofing contractor, you face many of the same challenges as other entrepreneurs and business owners. When starting your business, you need a predictable and low-cost way to generate leads. Its also remains essential in your company to continue to get results, keep expenses low, and maximize your return on investment.
That is why I recommend using yard signs to both seasoned professionals and those of you just starting out. Yard signs are a perfect way to start your marketing efforts with inexpensive leads. Here are the five steps you ought to take to start generating roofing jobs from a successful yard sign advertising campaign.
What is a yard sign? A yard sign or sometimes called a bandit sign is a small sign placed in high traffic and target areas. The purpose of the yard sign is to maximize visibility so that someone will call you to work on their roof.
1. Perfect the time to place and take down your signs
I recommend the best time to place your signs is on a Friday afternoon when vehicle traffic is high, and many people will drive by and see them. You can either decide to leave them up or take them down a couple of days later. If you choose to remove your signs, you can always use them again. But you have to determine if driving around town or hiring someone to pull up all your signs is really worth the investment. Taking them down does protect your signs from being vandalized, damaged, or stolen.
You should test what days of the week and times that work best for your area. Every region is different.
2. Pick your target
Where do the customers live that will need your services? You need to identify the neighborhoods that have a higher probability of need roof replacement or repairs. You don’t want to place all of your signs in communities where the homes are less than a decade old. Do some research on Zillow or call a realtor to find the communities that were built two decades ago. You will have a better chance of success when you target your yard sign campaigns in areas where the customers that are more likely to need roofing services.
3. Hire people to put up and take down your signs
I recommend to all business owners that they assemble teams to help put up and take down the signs. As a small business owner, you need to work on your business and not in your business. The more hands-off you make this process, the more time you can invest in more profitable activities like building teams and planning new campaigns.
When I ran my yard signs campaigns, I placed a gig on CraigsList and had plenty of qualified people that wanted to do the job. When I hired someone, I typically paid about a $1/sign placement.
By outsourcing your sign hanging, you will allow yourself more time and energy to work on your business.
4. Consistency is vital
For any marketing campaign to be effective, you must be consistent, and this is true for yard sign campaigns as well. If you don’t advertise and get your signs out, then people will not know to call your business. Advertising is essential if you want your business to be visible.
Don’t be like a lot of other beginners that fail, by doing all the hard work of placing signs but quick because they don’t get immediate results. For yard signs to work, you must be consistent and putting signs up every week will get you a regular influx of qualified roofing leads.
Another benefit of consistency is that you will be able to see where you are getting most of your roofing leads. When you find a part of town that works, and people are calling you from your signs, take note of that particular area and focus more energy on it. You shouldn’t waste time and money in the regions that do not bring you profitable returns.
5. Systematize lead tracking
You need to make sure that you track the profitability and effectiveness of your campaign, as you should with all marketing. To do this, you need to buy a tracking phone number from a service like CallFire or CallRail. A call tracking service will allow you quickly count the number of calls you received during a campaign and from there you can track your return on investment and return on your effort.
Getting the leads is only the first step in the process of winning that big roofing job. When potential customers start calling you need must make the most out of the opportunity. You need a place to record and organize your leads. If you want to learn more about CRM for roofers Followup CRM has some great training resources, and they were recently recommended by RoofersCoffeeShop.com.
6. Diversify Your Lead Sources
If you have followed these guidelines that have been outlined in this article, you will be on your way to generating low-cost roofing leads from yard signs with minimal effort on your part. Once you get a foot in the door and complete a job, to ask your customer for a review and referrals, I cannot stress this enough.
While yard signs are an effective marketing tactic, you should never stake your business and livelihood on one marketing channel. To be truly successful you need multiple lead streams of both inbound and outbound advertising. This combined with a sound system to keep your leads organized the sky is the limit for your roofing company.
Do you need more potential roofing customers calling you? I can help your roofing company get more inbound phone calls so that you can keep your crews busy and grow your business. Schedule a strategy session with me by filling out the 2-minute questionnaire.